WIC Vouchers at the Farmers Market

As a part of my WIC responsibilities for ISPP dietetic rotations, another intern and I went to assist at the Morgantown Farmers market to distribute WIC vouchers to participants. The farmers’ market vouchers were mentioned to clients at WIC when I observed this past week. So, now I that I could actually see how participants come and use the vouchers, it seems much clearer to me as to how the whole process works.

Each WIC participant in each family gets a total of $20 worth of WIC vouchers to spend at vendors at the farmers’ market that accept WIC vouchers. So, for example if you’re a pregnant mother at WIC with 2 children under 5 years of age, then you would receive $60 worth of vouchers to spend. The vouchers have an expiration date of October 31st, 2013 so; this gives parents and families time to spend the vouchers as well. Each voucher packet has two $5 vouchers inside. So, each participant receives two packets.

The vendors that accept the WIC vouchers have orange posted signs that families can look for when shopping at any of the farmers’ markets. The WIC vouchers themselves are only distributed at the Morgantown Farmers’ Market on Spruce Street, the downtown location.

WIC was given $2,500 worth of vouchers this year. The amount of vouchers that they are given each year depends on their redemption rate from the previous year. So, in 2011 the Monongalia County WIC farmers’ market redemption rate was 60%. In 2012, their redemption rate was 70% when the state redemption rate was 65%. So, from the numbers I observed it seems that if a county has a redemption rate higher than the state average, they receive more vouchers than the previous year and vice versa.

When the WIC participants pick-up their vouchers at the downtown farmers’ market, they can use these vouchers at any of the farmers’ market locations in the area. Yes, the vouchers are only distributed at the Spruce Street location. But, the vouchers can be spent at any farmers’ market listed below. The participants are only given the vouchers once per summer.

The vouchers seem to be a hot commodity as well. Last week was the first week that WIC was at the Morgantown Farmers’ Market to distribute the vouchers. Out of the $2,500 that WIC started with, they issued $1,900 last week. So, today we started with $600 worth of vouchers. They weren’t all given out today but, I can definitely see how WIC participants love using these. Not only does it serve as a convenience but, it also supports the local economy. The program, in a whole, is such a great motivator for WIC participants to increase fresh fruits and vegetables into their family’s diet. The only restriction on what the participants can purchase is that the vouchers will only be accepted for fruits, vegetables, and herbs. So, families can’t purchase things like eggs, proteins, or baked goods. But again, this is great because it encourages families to eat more fruits and vegetables and maybe even try a new fruit or vegetable!

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