Top 10 Food Trends in 2013
1. Repositioned Palate
– One in 10 shoppers now choose higher-end cuts of meat in order to recreate a restaurant dining experience. In the past, consumers used to eat food for substance, today more people are having eating occasions that can be described as “savoring”, which conveys a new upscale eating experience defined by freshness, distinct flavors, and more.
2. Redefining Health
– Data shows that consumers relate the word “fresh” with “healthy”. Nine in 10 people think fresh foods are healthier, and 80% look for the descriptor “fresh” when it comes to retail and 58% in restaurants.
3. Generational Cooking
– Young adults are continuing to cut back on restaurant visits for the fifth year in a row, which means the market for the food industry to develop at-home meal products that appeal to the newest generation of cooks is on the rise.
4. Eating Alone
– There has been a dramatic increase in the number of adults who are eating solo, regardless of family dynamics. In addition to adults, children are also eating alone more often opening the market for new fresh/refrigerated meals for kids.
5. Seeking True Transparency
– Food safety is trending and doesn’t seem to be stopping anytime soon. 17 % of consumers have stopped buying a certain food or brand due to certain safety concerns.
6. Global Look-Alikes
– The integration of ethnic flavors, food items, and ingredients into American foods. Children’s sushi is predicted to be a hot trend for 2013.
7. Farmstead Formulations
– Hyper-local sourcing, like restaurant gardens, farm/estate brands, small-producer suppliers, and the mainstreaming of farmers’ markets all attest to consumers’ fascination and appreciation for all things agricultural related.
8. Craveable Finger Foods
– Restaurants have added bite-sized food to their menus and 67% of consumers find it “extremely appealing” to get their flavor through dips/condiments.
9. Nutritional Insiders
– In 2012 alone, 78% of consumers made a strong effort to get more vitamins and 57% tried to consume more products with specialty nutritional ingredients. The top vitamins were vitamin D, vitamin C, B-vitamins and omega-3s, antioxidants, vitamin E, and vitamin A.
10. Mother Hens
– Moms are more likely to buy nutritionally enhanced food and beverages. They are also more likely to seek out nutritional information. Moms want healthier kids’ food away from home.