What’s Trending in Food for 2013?

Top 10 Food Trends in 2013

1.     Repositioned Palate

        One in 10 shoppers now choose higher-end cuts of meat in order to recreate a restaurant dining experience. In the past, consumers used to eat food for substance, today more people are having eating occasions that can be described as “savoring”, which conveys a new upscale eating experience defined by freshness, distinct flavors, and more.

2.     Redefining Health

        Data shows that consumers relate the word “fresh” with “healthy”. Nine in 10 people think fresh foods are healthier, and 80% look for the descriptor “fresh” when it comes to retail and 58% in restaurants.

3.     Generational Cooking

        Young adults are continuing to cut back on restaurant visits for the fifth year in a row, which means the market for the food industry to develop at-home meal products that appeal to the newest generation of cooks is on the rise.

4.     Eating Alone

        There has been a dramatic increase in the number of adults who are eating solo, regardless of family dynamics. In addition to adults, children are also eating alone more often opening the market for new fresh/refrigerated meals for kids.

5.     Seeking True Transparency

        Food safety is trending and doesn’t seem to be stopping anytime soon. 17 % of consumers have stopped buying a certain food or brand due to certain safety concerns.

6.     Global Look-Alikes

        The integration of ethnic flavors, food items, and ingredients into American foods. Children’s sushi is predicted to be a hot trend for 2013.

7.     Farmstead Formulations

        Hyper-local sourcing, like restaurant gardens, farm/estate brands, small-producer suppliers, and the mainstreaming of farmers’ markets all attest to consumers’ fascination and appreciation for all things agricultural related.

8.     Craveable Finger Foods

        Restaurants have added bite-sized food to their menus and 67% of consumers find it “extremely appealing” to get their flavor through dips/condiments.

9.     Nutritional Insiders

        In 2012 alone, 78% of consumers made a strong effort to get more vitamins and 57% tried to consume more products with specialty nutritional ingredients. The top vitamins were vitamin D, vitamin C, B-vitamins and omega-3s, antioxidants, vitamin E, and vitamin A.

10.  Mother Hens

        Moms are more likely to buy nutritionally enhanced food and beverages. They are also more likely to seek out nutritional information. Moms want healthier kids’ food away from home.

Top 10 Food Trends in 2013

food-trends-2013-600x250

Advertisements

Chew Your Soda

Eating Your Words… Literally!

Well, ladies and gentlemen, the world has now seen it all! Edible advertising has entered the already corrupt world of beverage marketing. The Coca-Cola soda brand, Fanta, has recently released a new print advertisement tactic geared towards your taste buds, literally. The soda company has launched, what it claims to be as the first edible print advertisement. The advertisement begins its print with whimsical fonts spelling out alluring and persuading phrases. Then the advertisement invites consumers to physically tear out the page and EAT it. Yes, I said EAT THE PAGE. They do this is consumers can “taste” the flavors for themselves. This type of advertising is really taking amplified reality to a whole different level.

I personally, cannot believe that I have lived to see the day that this is actually happening. I mean, it’s bad enough that there is an epidemic of childhood obesity. So, as a multimillion dollar soda company, I see that Coca-Cola/Fanta is really taking the initiative at combating this problem… By creating an even more open avenue for children at becoming exposed to increased sugar sweetened beverages. Yes why of course- that WOULD make sense (insert sarcasm here).

“Consuming added sugars has been tied to an increased risk for heart disease among adolescents and cholesterol problems”, according to the CDC. More than one-third of American children and adolescents are currently obese. And these numbers are directly related to the over consumption of sugary beverages… like soda! So, instead of creating more avenues of sugar sweetened beverage exposure, especially to child populations, big beverage companies like these should be advocating the opposite. I’ll admit, the marketing tool, itself, is a good idea. But NOT when there are national government agencies attempting to tackle a problem like this. It’s like a slap in the face to America and its youth’s future.

CDC: Kids consume too much sugar

Fanta commercial

The world’s first edible print advertisement

Fanta