Introducing the MyBowl

What is MyBowl?

The image for the new MyBowl campaign that Kelloggs has launched

MyBowl is an education tool that is an extension of the MyPlate food guide, used across the United States. MyBowl is designed to show how easy it is to meet dietary recommendations with meals served in bowls, like breakfast cereals.

MyPlate is a recognized education instrument developed by the USDA that brings to life the 2010 Dietary Guidelines for Americans, to help people get the most nutrition from their meals. A recent survey shows that 100% of RDs are aware of MyPlate and 99% of them agreed that it is a helpful tool. There’s an opportunity to help consumers further understand and apply MyPlate recommendations to meals people eat in bowls, too. Using specific visual cues, images, and icons are effective ways to educate the public. MyBowl helps illustrate and extend the message that all food groups can fit into all meals, even those traditionally served in bowls like cereal breakfast, soup, and salads. 95% of RDs expect the MyBowl graphic to be used in addition to MyPlate.

Like MyPlate, MyBowl is a simple visual cue to help people get the most nutrition from meals served in bowls. MyBowl is a simple tool that helps people understand how specific foods fit into “food groups”, like how a cereal breakfast with fruit delivers servings from “grains, dairy and fruit food groups”. MyBowl was purposefully created to match the features of MyPlate. The MyBowl colors are identical to those used in MyPlate. The positioning and size of the colored bands around MyBowl reflects different types and amounts of foods and food group combinations that could be enjoyed in a bowl. When used as an online interactive tool, the size and color of the bands around MyBowl will change to reflect the amount and type of foods actually in the bowl. is an interactive site that features tips, tools and meal plans to show people how to make smart choices and enjoy a variety of food groups and nutrients in delicious bowl meals.

People need help starting the day with a balanced breakfast; research shows:

  • While more than half of all adults would like to eat breakfast every day, only one-third actually do.
  • Nearly all moms want their kids to eat breakfast every day; however, 40% of moms report their child doesn’t eat breakfast daily.
  • While nearly all toddlers and preschool-age children are eating breakfast, consumption of breakfast decreases as American children grow older. 77% of young children eat breakfast every day, but the number falls to 50% in the middle-school years and 36% among high school students.
  • The latest research from the International Food Information Council (IFIC) shows people who eat breakfast regularly have higher intakes of several vitamin and minerals.
  • The same research noted that breakfast skippers may not make up for missed nutrients at other meals during the day.

MyBowl helps people realize that eating breakfast can be a fast and easy solution to achieving a varied diet and meeting nutrient needs.

When it comes to breakfast, cereal with non-fat milk is a nutrient-dense choice eaten in a bowl, delivering several essential nutrients in less than 150 kcal per serving, on average. Cereal with milk is the leading source of 10 nutrients in children’s diets and provides four nutrients, including fiber, most likely to be lacking in kids’ diets. Cereal with milk may deliver good or excellent sources of the 4 nutrients of concern- calcium, potassium, vitamin D, and fiber. Studies show that cereal eaters have higher intakes of many essential nutrients including B vitamins, calcium, vitamin A, and vitamin D. Numerous studies show that a cereal breakfast is associated with a lower BMI in both children and adults. Cereal with milk is an affordable breakfast option- costing just 50 cents per serving, on average.

A cereal breakfast can help Americans get more fiber, which was noted in the 2010 Dietary Guidelines for Americans as a “nutrient of concern”. Nine out of ten Americans don’t meet daily recommendations for fiber. On average, Americans consume just about half of the required fiber that they need each day. Many experts think Americans poor fiber intake is a public health concern for both adults and children, with potential consequences that may increase the risk for several chronic diseases and obesity. In a recent survey, 90% of RDs agreed that a cereal breakfast is one of the best ways to easily increase fiber intake. On average, Americans only get 18% of their daily fiber at breakfast.

The MyPlate design published by the USDA. This replaced the MyPyramid in June 2011, ending 19 years of USDA food guide diagrams.


The School Lunch Box Makeover

Lunch Box Makeover

Giving your child a nutritious lunch means more than a peanut butter and jelly sandwich in a brown paper bag or Sloppy Joes in the cafeteria. Nowadays, thanks to the Healthy, Hunger-Free Kids Act signed into law by President Barack Obama and championed by First Lady Michelle Obama as part of her Let’sMove! initiative to end childhood obesity within a generation, schools are required to renovate their menus. This means more nutritious foods this school year because the standards went into effect July 1st.

That standards mandate that calories and portion size are aligned with children’s ages. Students will be offered fruits and veggies and only fat-free or low-fat milk every day of the week. There will be more whole-grain-rich foods. Saturated and trans fats, sugars and sodium will be limited.

Taking the Healthy Kids Act a step further, it is possible to incorporate these guidelines into make-at-home school lunches.

To provide children with a balanced meal during their scheduled lunch incorporating these food groups in your child’s diet:

–          Veggies

–          Fruits

–          Whole grains

–          1% milk or low-fat milk

–          Proteins (meats and beans)

A better alternative for typical lunch meat, you could consider making your own chicken salad or tuna salad sandwich with low-fat or light mayonnaise. Pre-packaged foods are typically high in sodium, refined sugar and saturated fat with low nutritional value.

Looking at the lunch box as a whole can help too. Substituting fruit and veggies for a sweet side could be a step in the right direction. Or even a smaller step, like packing 1-2 Oreos instead of 3-4 with a handful of grapes.

The key that a lot of teachers and healthcare workers are trying to emphasize to children is moderation. Setting an example is essential when dealing with younger children. When they see you loading up your plate with veggies for dinner and having fruit for dessert, they will follow suit. Limit the sugar-laden treats in the house. Parents can take the kids shopping so they can help choose their lunches. Then they can have them help prepare the meals.

As for drinks, schools are replacing full-fat milk with 1% or lower-fat options. Children may be able to buy milk even if they bring their own lunch. Beware of relying on juice boxes. Kids could get way too many calories this way.

The important thing here is to make sure that children aren’t eating too much sugar. Excess amounts of sugar are around every corner for children. You will find them in the form of high-fructose corn syrup. Keep in mind that while 100% fruit juice is healthy, it also has a high amount of sugar. So an 8-oz. juice box or cup a day is fine but, 8 glasses of juice  day for a thirsty child is no bueno.

Just make sure that everyone remembers two important things when it comes to healthy beverages:

–          Use 100% fruit juice

–          Juice is not a substitute for water

After-school Choices

The school day can be a long one, depending on where your children are enrolled. Sometimes, the day starts at 7:30am or 8am, so lunch can be as early as 10am. This leads to hungry kids getting off the school bus who then must wait a few more hours for a family dinner.

A good breakfast with enough protein and healthy fats is imperative for tiding your kids over until lunch. If the school allows snacks, pack a few items.

If your family is on this type of schedule, making dinner for your children much earlier could be an easy solution. The kids can join Mom and Dad for dessert when they sit down for their meal, then ensuring some quality time at the dinner table.

If it’s impossible to make multiple dinners, or the kids have after-school sports and activities, provide healthy snacks to keep energy up before dinner. Ideas include trail mix, turkey and cheese rollups, a sandwich.

For those couch-potato kids who come home and plop in front of the computer or video games, getting them up and out the door is a key. Physical activity doesn’t have to be structured. Kids can just go outside and play before dinner. Parents really have to concentrate on both physical activity and diet for their children. Balance and healthy choices are important. Since a child is always growing, limiting food intake is not necessarily a good idea. However, healthy food choices are extremely important.

Here are some easy and nutritious lunch box ideas

Main Course:

–          Turkey and cheese sandwich with lettuce

–          Chicken or tuna salad sandwich

–          Greek yogurt with fruit or nuts

–          Soup (low-sodium)

Whole Grains:

–          Bread (whole grain)

–          Crackers

–          Popcorn

–          Rice


–          Red pepper strips

–          Cucumber strips

–          Grape tomatoes

–          Dried plums

–          Hummus and veggies

–          Low-fat cheese sticks

–          Granola bar

Send Your Child to School with a Cool Lunch Box

Recently I read a new trend of parents buying their children Bento Boxes for their lunch box. The Bento Box originates in Japan and is originally designed for meals consisting of sushi pieces, sashimi, teriyaki, salad, and condiments. If these are used in school systems, it makes putting together a selection of nutritious foods, really easy. The box is portioned off so it’s easy to pack each compartment with a variety of meats, cheeses, fruits, and veggies. And children can easily decorate their Bento Box as creative as they want too!

This is an example of how Bento Boxes can be transformed into healthy school lunch boxes for children of all ages!