Purple Corn is the New Rage?
Recently Dr. Oz, yes THE Dr. Oz, has stated that the color purple is currently “hot”. And from my experience with anything that Dr. Oz says, nutritionally, everyone listens.
Purple corn has recently been crowned the king of the crop, according to Minnesota-based Suntava. From purple carrots, potatoes, tomatoes, cauliflower to blackberries, grapes, blueberries, and cabbage, a deep purple shade is usually a good sign that fruits or vegetables contain a healthy dose of valuable phytonutrients.
Suntava purple corn has an ORAC value (per 100 grams) of 10,800, where blueberries have 4,669. ORAC scores should not be viewed in seclusion because they are a good indicator of the free-radical busting potential of foods.
The average consumer probably has never heard of purple corn before, like myself. But, shoppers are increasingly becoming more aware of the powerhouse grain source.
Suntava, which initially focused on bringing natural colors from purple corn to market as a replacement for synthetic dye Red 40, has since expanded into purple corn meal, which is used in everything from tortilla chips to snack bars, sourdough, cereals, and cakes.
The important fact that really jumped out to me when I first read about the purple-colored food source, is that its non-GMO. While certain food companies are more interested in the novelty factor of purple snacks, others have really zoned in on the antioxidant message that this food brings to the table.